Director of Performance Marketing – Remote:

*Must come from a hotel marketing background*

My client is hiring a full-time Director of Performance to join their team. As the Director of Performance Marketing, you will be responsible for overseeing digital demand generation and optimization strategies across paid media, paid social, metasearch, OTA placements, and franchiser commercial platforms. If you like to innovate, enact change, and seek growth opportunities, apply now to join our team. 

My client cares about their team members’ personal and professional journeys. These are just some of the benefits they offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement

Responsibilities

• Develop demand and channel strategies that improve RevPAR, occupancy pacing, ADR, loyalty contribution, and channel profitability
• Align paid media investments with revenue and distribution strategies to drive efficient, measurable growth
• Direct activation and optimization across paid search, PMAX, paid social, programmatic media, OTA merchandising, and chain commercial systems
• Guide agency and shared digital teams on targeting, pacing, testing frameworks, and efficiency improvements while maintaining alignment with campaign priorities
• Translate channel performance, demand trends, pacing shifts, and audience insights into actionable revenue driving decisions and clear communication for stakeholders
• Coordinate timing of paid media, promotions, and campaign launches while ensuring cohesion between upper funnel brand awareness and lower funnel demand tactics
• Advance adoption of Marriott and IHG demand systems, identify integration opportunities, track platform innovations, and lead test and learn roadmaps that improve conversion and direct share

Qualifications

• Bachelor’s degree required; MBA preferred
• Minimum of 8 years of digital or performance marketing experience across independent and branded hotel environments
• Strong fluency with Marriott and IHG’s commercial ecosystem tools and data platforms such as Ignite, Boost, and Koddi
• Proven success driving topline revenue through integrated optimization and digital investment strategy
• Experience directing enterprise-level digital resources and agency partners